Social Media for Emergency Management Fierce Healthcare
In jurisdiction’s dealing with an incident of national
significance, the following lessons can be learned:
The world is watching and wants to help,
Rumors will run rampant because people try to live-tweet
scanners and news broadcasts in crisis events,
Images and videos, no matter how graphic, will surface, and
The amount of information available will become a sifting and
sorting nightmare, but There is now little dispute that the use
of social media can rapidly allow agencies to share information
and employ the public as additional eyes and ears during
significant events.
Key Thoughts:
Acknowledging the crisis event, in some way, shows that your
agency is tuned in and aware of national events.
Empathetic statements can open up a community dialogue.
It is always wise to provide reminders about not overloading
phone lines, using text messages and use of the Red Cross Safe &
Well Reporting website.
Sharing information about emergency plans or local resources
are much more relevant during a time of crisis (and that window
of opportunity evaporates quickly).
